Vigil Studio
Homepage

Privacy notice

The small print, written so you can actually read it. Last updated 11 November 2026.

The short version

  • This website sets no cookies and uses no analytics, trackers or outside fonts.
  • If you ask us for a mockup, we use your details to make it and reply to you. Nothing else.
  • If we emailed or phoned you first, we found your business on Google. Before any email we checked Companies House, and we used the email address on your own website.
  • You can stop all contact at any time, permanently: unsubscribe here, reply STOP, or tell us on the phone.

Who we are

Vigil Studio is a small team. Legally, it is the trading name of Eesa Afsar, a sole trader, who is responsible for (the “controller” of) the personal information described here. “We” on this page means Vigil Studio.

Post
7 Brookfield Avenue, Sunnyhill, Derby DE23 1HJ

Visiting this website

This website sets no cookies and runs no analytics or advertising code. It loads nothing from other companies’ servers: the fonts and images are hosted here.

Like every website host, Netlify automatically records basic technical information when a page is requested (such as your IP address, browser type and the page you asked for), so the site can be delivered and kept secure. We don’t use this to identify you. My lawful basis is legitimate interests: keeping the website working and safe.

Asking for a mockup or getting in touch

What we collect
Your name, business name, email address, your website address if you give it, and anything you write in your message.
Why
To make your homepage mockup, send it to you, and answer your questions, including telling you the price if you ask.
Lawful basis
Taking steps you’ve asked for before a possible contract, and legitimate interests for the emails that go with it.
How long
24 months after we last spoke, unless you become a client, in which case we keep business records for as long as the law requires.

If we contacted you first

We contact local businesses whose websites we think we can improve. Here is exactly what we use and where it comes from.

Where your details came from

  • Google (the business listing, through Google’s Places service): business name, address, phone number, website address, rating and number of reviews.
  • Companies House: company name, number, status, type and registered office address.
  • Your own website: the email address you publish there, and what anyone can see on your site (for example, whether it loads securely and works on phones).
  • Google PageSpeed Insights: a speed score for your public website.

What we hold and why

Your business’s public details, the results of our check of your website, and a record of any emails we send you and any replies. We use these to decide whether a new homepage could help your business, and to offer you a free mockup.

Lawful basis

Legitimate interests: a small business offering its services to other businesses, using contact details those businesses publish. To keep this fair:

  • We only email limited companies and LLPs, at the address published on their own website.
  • We check phone numbers against the Telephone Preference Service and the Corporate Telephone Preference Service before any call.
  • We follow up once at most, and every email is written for that one business, from our check of its website.
  • You can object at any time, and we’ll stop for good.

Automated checks

Our software checks websites automatically and scores them, to suggest which businesses might want a new homepage. It doesn’t make any decision with a legal or similarly significant effect on you. We use an AI assistant to help write and send emails, and it uses only facts from that check.

How long

If you don’t reply, we delete your details after 12 months. If you opt out, we keep only your email address, domain or phone number on a do-not-contact list. That’s the only way we can make sure we never contact you again.

Your right to object

You can object to direct marketing at any time, for any reason, and we will stop. This right is absolute.

Unsubscribe

Or reply STOP to any email, write to hello@vigilstudio.co.uk, or tell us if we phone you.

Who else sees your information

We never sell your details or share them for anyone else’s marketing. Some companies handle information for us, under contract:

  • Netlify: hosts this website and receives form submissions.
  • Zoho Mail: sends and stores our email.
  • Google: we send your website address to Google PageSpeed Insights to measure its speed.
  • Anthropic: its AI assistant, Claude, helps us write and send our emails.

Netlify, Google and Anthropic are based in the United States. Netlify’s data processing agreement includes the UK International Data Transfer Addendum, Google is certified under the UK–US data bridge, and Anthropic protects transfers out of the UK with standard contractual clauses. Zoho keeps our email in its EU data centre.

Your rights

You can ask us to:

  • tell you what we hold about you and give you a copy;
  • correct anything that’s wrong;
  • delete it;
  • limit how we use it;
  • stop using it (objection, above);
  • send it to you or someone else in a common format, where that applies.

Email hello@vigilstudio.co.uk. It’s free, and we’ll reply within one month.

Complaints

If you’re unhappy with how we’ve handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint, or call 0303 123 1113.